Client Success Stories
Finding a Focus: Growing by Defining a Value Proposition
The situation: An online retailer ran by a bold entrepreneur wanted to compete head-on against Amazon as an online retailer and distributor. The company took risks and was ambitious, but lacked experience and operational processes. What we did:Impulsa helped the firm determine its unique value proposition as a B2B platform operator: - Examined market opportunities and organizational strengths to find firm’s competitive advantage in a B2B environment
- Developed the organization beyond a one-man show by introducing formal roles and responsibilities and building a professional team and board of directors
- Identified sources of revolving credit to finance operations as opposed to additional venture capital
| | | | | Post-Acceleration Impact:
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What happened: The acceleration process helped the company increase revenues tenfold, and develop beyond being a one-man show. The company was eventually acquired by a telecomm firm. - Identified key strengths and exploit them to become a dominant player in its market niche
- Grew company into a robust organization with developed roles and responsibilities for employees
| | | | | | Acceleration Program Accomplishments
- Redefined the company’s value proposition from an eCommerce company to a platform operator for eCommerce activities for large corporations
- Updated business model to include a B2B service line in addition to their current B2C line
- Changes resulted in increased sales and newly forged strategic alliances
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General information: Year Founded: 2008 2010 Revenue: $2M 2010 Team Members: 32 Industry: eCommerce
Competitive Advantage:- Unique player in its local market
- Security warranty on each transaction
- Advanced technology
Main Clients:- Telecommunications Industry
- Citibank
- Itau
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Feeding the Workers: Accelerating an Industrial Catering Company
| The situation: A food catering company offering cafeteria services to manufacturers was struggling to keep up with growth. To keep up with demand, they simply added more front-line employees, which created disorder and caused management to focus on non-productive tasks. What we did: To account for the company’s rapid growth, Impulsa improved organizational structure and helped the client reduce costs and improve margins: - Introduced middle management to coordinate operational activities
- Identified and outsourced non-core activities to reduce costs and optimize time usage
- Rebranded the client by introducing healthier dining options and implementing food and preparation quality control procedures.
General information: Year Founded: 2005 2010 Revenue: $2.5M 2010 Team Size: 115 team members Industry: Industrial Catering Services |
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Acceleration Program Accomplishments:- Institutional strengthening: Re-designed of organizational structure with appropriate roles and responsibilities
- Set up proper control and coordination mechanisms enabling a smooth workforce hiring process to meet demand
- Identified the right competencies their key personnel needed to develop. This was implemented in parallel with the application to quality certification program
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Competitive Advantages:- Certified provider
- Internal food handler school
- Hygiene and quality guaranteed
Main Clients:- Big Automotive Company
- Big Consumer Products Company's
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The Sweet Taste of Success: Accelerating a Pastry Producer
| The situation: A family-owned business produced and retailed pastries through self-owned shops, with each shop operating as a separate business unit. The company wanted to grow the business so that future generations could lead it, but realized it needed to re-evaluate its strategy.
What we did: Impulsa worked with the client to redefine its business model to take the company from a family-operated small business to a family owned national enterprise. - Centralized production of bakery and pastry goods
- Developed franchising model to expand geographic footprint and improve coordination between retail outlets
- Moved family members to the company’s board, and brought in new executive talent to oversee day-to-day operations
General information: Year Founded: 2004 2009 Revenue: $6M 2009 Team Size: 415 team members Industry: Food
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Acceleration Program Accomplishments:
- Institutional strengthening: Redefined its organizational structure resulting in increased productivity and sustained growth
- Redesigned its business model with a focus on their quality processes, resulting in optimized costs through quality assurance
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Competitive Advantages:- Product variety
- High product quality and freshness
- Commercial presence across the country
Main Clients:- Costco
- Wal-Mart
- Other food retailers
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